branding blog

Global Agencies and Us When I transitioned from filmmaking to advertising, there was still a belief that only global agencies

Butterfly Advertising It may sound irreverent, but this analogy I came up with a few years ago remains the most

“With quality! Even messing up requires quality.” I learned this explicit phrase from my father. At first, I didn’t understand

The Data Trap At ODR Group, we know several people who spend a fortune on data and think that’s all

A Leader Needs to Know When to Let Go As I’ve taken on leadership roles at the agency, I’ve had

BLOG Shakira’s Labor Reform In her latest song, the world’s most influential Colombian singer continues her masterful style of social