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Data Trap

The Data Trap At ODR Group, we know several people who spend a fortune on data and think that’s all

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Butterfly Advertising

Butterfly Advertising It may sound irreverent, but this analogy I came up with a few years ago remains the most

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Global Agencies

Global Agencies and Us When I transitioned from filmmaking to advertising, there was still a belief that only global agencies

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Want a Design

“I want you to design a brand with an attractive name and a pretty logo.” Ah… okay. What a brief

Branding

La publicidad mariposa

La publicidad mariposa Una de nuestras estrategias Suena irreverente, pero es una analogía que me inventé hace algunos años y

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